Facebook. Twitter. Google+. Pinterest. YouTube. LinkedIn. The list grows daily. If there’s a social network out there, your participants are likely on it. What many brands don’t realize is that the most important social community connections are the ones that participants build with their peers. Why? Because each person's "network" represents an opportunity for amplification of successful participation strategies. We understand these nuanced relationship dynamics, and our social media marketing services will find your participants, engage them and enhance the brand experience they enjoy on their own –and share that within their networks.
We link social media tactics and investments to your branding and business objectives. Our social advertising campaigns can and do drive sales and leads, which matter to most brands today.
According a survey in 2011, Americans spend nearly a quarter of their online time on social networks and blogs. This means that chances are much of your target market is already using social media. If you want to reach clients and prospects, you need to be where they are – by using social media you’ll increase the odds that your marketing message will get through to a significant number of them.
We measure participation, which impacts brand metrics such as awareness, intent, advocacy and preference. Our ability to hyper-segment and amplify around the world helps us create integrated programs that improve page engagement, participant understanding, channel visibility and social traffic. Plus, our proprietarySocialtools technology provides social media monitoring and analysis to see how you stack up to the competition.
Even though you may not be using social media, your competitors probably are. If that’s the case, you’ll want to add it to your marketing strategy ASAP, or risk falling behind. And if your competitors haven’t yet ventured into social media, rejoice – you can get a leg up on them by taking advantage of this marketing channel before they do.
Most marketing channels are one-way in nature – a business sends out its marketing message, and the consumer receives it. With social media, you can actually have a conversation. Social media helps to create a community of fans and followers that see you as more than just a business entity. They’ll view you as someone they trust, and people buy from those they trust.